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WW Social Marketing Senior Manager

Lenovo is a US $43 billion global Fortune 500 company and a leader in providing innovative consumer, commercial and enterprise technologies. Globally, our product lines include a full range of commercial and consumer PCs, servers and workstations, and a family of mobile internet devices including tablets and smart phones. We design and build our products to bring progress to the world. Serving customers in more than 160 countries, we take our inspiration from the drive and imagination of the people who make things happen; our technology helps those who do, do better.The Global Marketing Team is presently hiring for a WW Social Marketing Senior Manager role.The role of WW Social Marketing Senior Manager is a multi-dimensional team manager with a strong focus in strategy, creative development, media planning, and analytics, to support business objectives and messaging architectures. In partnership with the Brand, Product, Media and Geo Marketing teams, this person will be responsible for growing consumer advocacy, while maximizing our revenue potential across social and digital platforms as part of an ecosystem. In this role, you will lead a team to be brand storytellers and support the creation of engaging programs that move consumers through the purchasing journey, build brand loyalty and ultimately drive sales. The WW Social Marketing Senior Manager should possess deep understanding of consumer behavior and purchasing patterns. Along with digital channel/optimizations and disruptive content creation for fast-paced, public corporation. This is a great opportunity to step in and evangelize the importance of the social team. This role requires strong collaborative and communication skills, excellent analytical skills to use tools that help us understand what is happening in culture and fluency in all types of media. You must have demonstrated skills to partner with and lead a nimble team, work cross-functionally and be a brand advocate and entrepreneurial problem solver. Responsibility:The WW Social Marketing Senior Manager is responsible for driving overall excellence across the social space:? Build and manage break through, disruptive Social strategies, assets and media plans that optimize to support for our business objectives. o Manages, develops and promotes A+ social talent.o Fully integrates social capabilities & team structures to ensure optimal delivery for agency and internal stakeholders' needs in all social channels.o Innovates using latest technologies & partnerships to improve social capabilities and execution. o Evaluates social media as part of a larger digital ecosystem. ? Partners with the Lenovo Leadership, Product Marketing, Geos and cross-functional marketing teams to deliver sound Creative excellence via definition and execution of a the highest standard for Social campaigns and branding.o Drives and maps a renewed, unified voice, content cadence, and strategy to drive consumer engagement.o Provides a plan that is actionable and provides content quality in order to drive consumer mindshare and buzz.o Maintains a high level of Client Satisfaction for our social work and servicing with our internal stakeholders.o Oversee day-to-day social media operations including developing training and social media-related processes for cross-company teams (business strategies, PR, creative, etc.). ? Establishes a strategic partnership with cross-functional teams and key agency leadership to develop social/brand guidelines and best practices (organic and paid) to develop differentiated social content that ladders back to business objectives. o Measures, via social listening analytics, effectiveness of proposed voice to cut through general clutter and noise in the social segment.o Develops and maintains a content calendar with creative tactics for multiple targeted networks that drives higher engagement over time and real-time, opportunistic content pushes.? Measure, analyze and optimize efforts and effectively communicate strategy and learnings across the organization. Meet KPIs for engagement, growth and revenue across the platforms. ? Develop campaign reports to share key learnings and actionable insights as they relate to creative; work with teams to make adjustments that optimize content on a weekly basis. ? Partner with measurement and research team to create insights and support KPIs including social dashboard, cross-channel attribution, brand awareness and considerations studies.? Maintain a thumb on the pulse of industry trends and on top of platform launches and updates. Find the best method to share those trends out across the social team itself and if appropriate, more broadly across the company.? Lead the attribution model partnership with the analytics team and ensure the Social team is driving business for the organization.
Position Requirements
Bachelor's or Advanced degree. - 5+ years of experience as a people manager leading a social media and / or digital marketing team larger than at least 5 employees- Expertise in Social Media including trends and analytics preferable from a large multinational company- Experience working across multiple stakeholders in multiple geographies managing campaigns and securing funding- 5+ years experience in market planning and managing a budget- Excellent PowerPoint and Excel skillsPreferred requirements:- Advanced degree
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.


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